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About DNA
Born from Desi roots and urban fashion.
We’ve watched our traditions become trends. Dupattas, mehendi, chai, bangles, all borrowed, repackaged, and sold without context.
DNA by Vi is rooted in us: our stories, our textures, our aesthetics. A South-Asian-inspired fashion line made especially for those caught between worlds—too Desi, too American, and yet not entirely either. We celebrate heritage without dilution, style without apology.
Each piece honors the rhythms of home and the poetry of diaspora. We’re not here to be appropriated. We’re here to be worn, felt, and recognized.
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